The Benefits of SEO Outsourcing to India for European Companies
Let’s look at something we all know.
Yoga was created in India.
Now, it is routinely practised in Europe and the US.
A similar trajectory has happened with AI. AI was first developed and popularised in the US. However, India is now realising some of the greatest benefits from it, due to their talent pool, scale potential, and cost efficiencies.
SEO outsourcing follows a similar path.
Initially, SEO originated in Western countries. The demand existed there and exploded initially there as well; however, many of these SEO processes have been progressively refined and scaled to the east due to efficiency, not by taking any shortcuts.
Once European businesses pursue growth through search, their growth endeavours often come to a standstill at a certain point. While their local agencies are typically very capable, they are too expensive; hiring for in-house labour is a lengthy process that requires a significant commitment; and any scaling will take time.
This is where India becomes involved.
Outsourcing SEO to India provides businesses the opportunity to use their budget differently by reallocating resources rather than reducing the quality of the work being performed. The majority of the budget goes to overhead expenses, administrative costs, and account management layers; however, more budget will go toward SEO execution when outsourcing to India.
Execution is more important than where it is performed.
India has a massive pool of SEO professionals who have experience working on SEO projects for a diverse range of industries and/or markets on an ongoing basis. Many of these professionals perform international SEO as part of their daily responsibilities. As a result, these professionals have significant experience with local intent, technical SEO, content optimisation, and authority building through the execution of SEO processes on a repeated basis.
The chief benefit of outsourcing SEO to an Indian team is cost efficiency; however, this is often not the primary driving force behind European companies’ decision to conduct business with an Indian agency. The most advantageous reason for outsourcing SEO is the amount of work completed with respect to the investment.
For example, a European company may spend the same amount of money on one page being optimized locally versus two or even three pages of optimization when outsourcing to an Indian SEO partner. The simple truth is that a company that pays a premium to have an account manager for high-level reporting and slow-moving optimization from a local agency will find that the same budget will yield many more total pages, many more citations, and more frequent content updates when utilizing an Indian SEO agency. In addition, European companies will see a gradual to continued improvement in their search rankings for these pages – not by coincidence, but more through the focus and intensity of execution provided by the increased budget through outsourcing.
Another benefit of outsourcing to India is that many European companies do not realize that their local agencies may be reselling SEO services outsourced from India to their own clients. There is no mystery; clients are seeing results; agencies are protecting their margins; and everyone is winning. At no time is the client purchasing the service of “India”; they are purchasing the result.
Trust often becomes the next question.
Trust is often the next question that arises in the conversation with an agency that is providing SEO services outsourced from India. Good Indian SEO agencies realize that transparency, accountability, and the establishment of a good working relationship are of utmost importance in creating a lasting partnership for both parties. Consistent and timely communication about changes in the account that are direct results of the work being performed by the Indian SEO agency will help establish trust and ensure there are no large expectations set from either side (no over-promising or using overly complex jargon).
As is the case with yoga, there is no loss of value in the practice when the practice is expanded to new geographic areas. In fact, in developing new markets for the practice, practitioners will have the ability to continue to develop their skill set based on their own geographic location. Ultimately, the origination of the SEO strategy may be located in one geographic area; however, the execution of that strategy is much better suited for another geographic area.
As such, the key metric for whether or not to outsource SEO is not based on geography, but on leverage and where the maximum benefit of the investment is being met with the maximum amount of progress being made without delay.
SEO is a long-term investment. Long-term investments yield compounding growth by continuously improving performance over time. By outsourcing SEO to an Indian agency, you will receive cost-efficient execution, thus increasing the compounding effect on SEO.
In conclusion, if you are considering outsourcing your SEO to an Indian company, you should start with a clear scope and a short trial period to determine whether the output generated by the agency matches what was promised. Instead of evaluating success based on how much noise was created by the SEO agency through hype, focus on measurable improvement in the execution of the SEO agency in india and controlling your costs.
As with yoga, the value is not found where it began, but rather how well it is executed!